Thursday, January 27, 2011

Closed Craptioning

Why is that when you watch some TV shows, usually syndicated ones, they show you a bunch of commercials, then show a logo for the show you're watching and say "Closed captioning provided in part by..." and then go to another commercial?

I'm not even sure I know what closed captioning is. Is it the text that comes up on the screen, misspelled and delayed 30 seconds, when you hit the mute button? Why do I need to know that one of the many sponsors specifically paid for that awesome feature, as opposed to any other part of the show? How come there's no mention of what keeps Alex Trebek looking so svelte after all these years? That, to me, seems more important.

The reason that little blurb bothers me is because it's always a mini-fake out. I see the logo - Seinfeld, Jeopardy, what have you - and for a split second I think the show's back on, only to be whisked away for another ad for Stovetop Stuffing. My impatience roars.

And if closed captioning is sponsored "in part by" this company, then who's paying for the rest of it? Don't they deserve some airtime too? Do you really have to tell me who specifically provided for some of a function that only deaf people use?

I guess the lesson here is that this wouldn't really be an issue if I just Tivo'd Jeopardy instead of watching it live.

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