Thursday, September 23, 2010

From the Internet that Brought You Kaptain Kvetch

Advertisements for the new movie The Town boast that the film is "From the studio that brought you The Departed."

Really, Hollywood?

I mean, I know you think Americans are brainless idiots. Why shouldn't you, after the box office numbers for Transformers 2? But do you really think for one second that anyone will go see a movie based on it being made by the same studio as another movie?

That's like saying you think we'll watch Mike & Molly because the same network put Cheers on the air 20 years ago. Or that we'll eat lasagna because it's from the same country that brought you spaghetti bolognese.

Actually, Italy does have a pretty good culinary track record. That's a poor example. But you see my point: you can't cast too wide a net when it comes to taking credit. Black people shouldn't say "From the race that brought you LeBron," plants shouldn't claim "From the flora that brought you roses," and Earth shouldn't boast "From the planet that brought you air."

Give your audience a shtickle credit to understand that just because you sell M&M's doesn't make you Willy Wonka.

2 comments:

  1. Desperate times bring out desperate promotional measures.

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  2. Yeah, I hate it when the band returns uninvited. They're getting more and more presumptuous!

    ReplyDelete